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As communicators, we all know how difficult it is to get our story out there. It’s a crowded marketplace and, unless your release has a great hook, it’s likely to end in the bin.
Wouldn’t you love to know the secrets to getting, and holding, the attention of a busy print or radio journalist skimming a pile of media releases under the pressure of a tight deadline? Wouldn’t it be great to get inside their head and know how to push the right buttons? Well now, with The ABC of a cracker media release, there is an engaging, entertaining and easy to follow set of simple rules that help maximise your story’s chance in the big wide world. The best part is, you can learn at your own pace and in your own time, 24/7. Find it all at http://www.onlineoutback.net/moodle/
Bruce Honeywill has been a working journalist in print, radio and television across Australia for more than 25years. He transferred this knowledge to the tertiary teaching field both in Australia and overseas, and pioneered the remote delivery of journalism units via web-based platforms. Bruce has also edited online and print magazines, and worked with community and not-for-profit groups on developing communications capacity.
DC Solutions has teamed with Bruce to develop and provide three comprehensive online media workshops: Get your head around the media; The ABC of a cracker media release; and, An e-newsletter that won’t get binned.
Everyone in your organisation should have a basic understanding of the media and how it works so they can support you in getting the message out. Their knowledge and support can make your job so much easier and effective. Workshop One will give everyone from CEO to receptionist an insight into the competitive media marketplace.
The key to success in your job is producing media releases that float to the top of the pile. It actually isn’t that hard, once you know the secrets. Workshop Two lays it all out in easy to follow, entertaining short bursts.
Our inboxes get cluttered with newsletters; everyone’s trying to get their message out. But how many of them do we read. Workshop Three takes you step by step through making an electronic newsletter that will actually catch and keep attention.
Have a quick look at the sample movies and see what you think. It may not be for you but, then again, it might be exactly what you've been looking for.